Dear Fellow Business Owner,
If you peek behind the curtain of businesses that fail, you'll uncover an uncomfortable secret.
Many businesses that fail simply run out of cash. No cash. No business. And another listing on the Small Business Obituary Page.
My name is Caroline Jordan, and like you, I'm a small business owner, very familiar with all the challenges of running a small business and trying to keep all the plates spinning without breaking any china. But, maybe unlike you, I have a secret weapon in my small business...I actually understand what causes cash flow problems and I understand how to fix them once they've taken hold of your business.
You see, my small business, The Jordan Result, is all about helping other small businesses survive and thrive in a challenging economic environment. I work with businesses just like yours to help you find real world solutions to roller coaster cash flow, sinking profits, wobbling sales, and a host of other evil gremlins that keep your business from reaching the level of success you want to achieve.
Over the years, I've owned several businesses and worked with many more businesses as an accountant and a consultant and I've discovered a common thread that runs through all businesses. Nothing causes more problems for a business than the absence of cold hard cash. Cash to pay the bills. Cash to invest in the future. Cash to allow you to take a paycheck home every week. Without adequate, predictable cash flow, businesses struggle to survive and fail to thrive. And the small business owner...well, let's just say you don't have quite as much hair as you did when you started out on your small business journey.
"So, What's a Small Business Owner to DO?!"
Unfortunately, cash flow problems are very unlikely to just go away in time. Usually, it takes intervention and bold action to change the tide. But, for most small business owners, finding the time to figure out WHAT to do and then finding the time to DO it can be a very daunting challenge. Especially if, like many small business owners, you feel like you "don't even know where to start".
Now, what if you had a resource to help you quickly and painlessly figure out not only where to start but also gave you a step-by-step roadmap to guide you through the process of diagnosing the reasons for your cash flow problems and then gave you clear, concrete, do-able instructions for conquering cash flow problems and creating a more successful and satisfying business?
"Finally!! The First Practical, Nuts and Bolts, Step-By-Step Roadmap to Moving Beyond the Most Deadly Threat to Small Business Survival!"
You'll be glad to know that such a resource actually
DOES exist. I took every thing I've discovered working
in the trenches with small business owners just like
you and I literally "wrote the book" on small business
cash flow. The book is chock full of simple but powerful
tactics and techniques you can start using immediately
to improve the cash flow in your small business.
This practical, real world resource, written by a veteran
small business owner who's "been there and done that",
serves as a step-by-step roadmap for novice and
experienced business owners looking to move beyond
the “feast or famine” syndrome so common among
small businesses.
Here's a sampling of what I've included in the book:
>The one mistake business owners MUST avoid, this mistake alone causes more cash flow
headaches than any other.
>The four potentially lethal causes of cash flow problems.
>How to get your customers to pay on time without uncomfortable collection calls.
>How to charge more for your products or services without driving your customers away.
>Why profit is NOT the most important goal of your business.
>Why having the lowest prices in town is the recipe for poverty and failure.
>The one number every business owner MUST know to create a successful business.
>How to get new customers and increase sales with the customers you already have…
without spending a boat load of money
>How to plug the leaks in your business that quietly drain away your cash
And don't worry, this isn't some dry boring accounting or business text that causes you to blackout from sheer boredom. Listen, I teach accounting to college students and they actually ENJOY taking my classes. If I can put the "fun" in "Fundamentals of Accounting" think what I can do with the pitfalls and pratfalls of business owners in the thrall of a Cash Flow Nightmare!
But don't take my word for it:
"Caroline, your Cash Flow book is not only informational and well-written,
it's truly fun to read. Who knew cash-flow could be so comical?!?"
Heidi Blake, Owner, Ace Insurance Agency
"Imagine a humorous, easy-to-understand book on how to get your business's financial
affairs in order so that you have the cash flow necessary to survive and thrive. Author Caroline Jordan also offers remedies for common problems that are simple to put into place,
once you understand the reasons for them, which she explains clearly and succinctly."
Marcia Yudkin, Author
6 Steps to Free Publicity and 10 other books
Does the "Numbers Side" of Your Business Fill You With Fear and Trembling?
Do You Find Yourself "Feeling Like a Dope" When it Comes to This Critical Piece of Your Business?
That's a common feeling! My clients have told me time and time again that they feel decidedly uncomfortable talking to their CPA or banker about financial matters because they don't want to "look stupid." "Stop the Cash Flow Roller Coaster" will show you how to move beyond your feelings of inadequacy and begin using the numbers to tell you what's really going on in your business. Listen to what more readers had to say:
"After reading "Stop the Cash Flow Roller Coaster", I was determined to change the way I managed our finances, and right at that point really turned a corner in the way I manage our business. I've become almost obsessive about looking at all of our numbers daily--what's been charged, spent, billed and collected.
I used to be on pins and needles waiting for receivables to come in to meet all our obligations, simply because I wasn't planning ahead. Now I know what to expect, and have a plan for handling it. The peace of mind is incredible."
Lisa Taft, Preston Inc., Santa Cruz, CA
“This was just what I needed, and I didn't know who or what to ask or where to look for help (it’s like you were in my head). I would recommend your book to all new business owners for sure."
Carey Foucault, Amboy Trading Co., Willits, CA
"When I started my business, I couldn't even begin to guess how much I didn't know about finances. Fortunately, Caroline Jordan has worked with me every step of my journey, always willing to help me realize my business' potential. Now her book, Stop the Cash Flow Roller Coaster, pulls all that knowledge together in one place and presents it with Caroline's usual wit and clarity. Now the rest of the world can benefit from my 'secret weapon', too."
Heidi Caton, Innovations, Windham, Maine
Which of These 5 Small Business Problems Would You Like to End?
•The constant pressure of tight cash flow
•Spending your day "fighting fires" caused by lack of cash
•The insecurity of never knowing when you’ll be able to take a paycheck
•Having to take work you hate or put up with clients you don’t like just
to pay the bills
•Never getting paid what you know you’re worth.
Stop Running Your Business the Hard Way!
Listen, in the rough and tumble world of small business, none of us can succeed without expert help. It doesn't matter how long you've been in business or what your business is, we all need a new set of eyes looking at our businesses from time to time. The worst mistake you can make is to think your cash flow roller coaster ride will magically smooth out some day. It's going to take disciplined action on your part to make that happen. You can keep going the "Trial and Error" route but no tuition is more expensive than the tuitiion at the "School of Hard Knocks." Help is available and it's at your fingertips right now. I invite you to start the journey to smoother cash flow today. It's a decision you won't regret.
Best regards,
Caroline Jordan
P.S. While you're waiting for Cash Flow resources to arrive on your door step, here's an extra gift for you. You can download my Special Report: "Do You Make These 7 Deadly Cash Flow Mistakes?" right now. My gift to you to help you start working on your cash flow right away.
To get in touch:
Caroline Jordan
474 Valley Road
Waterford, Maine 04088
(207) 583-2630
Copyright 2001-2008 Caroline Jordan All Rights Reserved.
